Cautioning Consumers on Websites' Online Home Estimates

Over 90% of today's consumers are beginning their home search online. Many of these consumers find themselves on sites like Zillow.com or Trulia.com using the information provided like "home value estimates" to directly influence their home purchase. Perhaps it would be helpful to learn more about these home valuations that so many view as accurate as an official home appraisal. Take a look at this information taken from a recent Wall Street Journal article, "How to Figure the Fuzzy Math of Internet Home Values" by Alyssa Abkowitz.
 
"They're the numbers millions of consumers are clamoring for. After years of real-estate pros holding all the informational cards in the home-sale game, Web-driven companies like Zillow, Homes.com and Realtor.com are reshuffling the deck, giving home shoppers and owners estimates of what almost any home is worth. People have flocked to the data in startling numbers: Together, four of the biggest sites that offer home-value estimates get 100 million visits a month, with web surfers using them to determine what to ask or bid for a home, or whether to refinance.

 

Zillow, Trulia and other websites post estimates of home values. But as Alyssa Abkowitz explains on Lunch Break, these popular sites can be -- by their own admission -- wildly inaccurate.

But for figures that can carry such weight, critics say, the estimates can be far rougher than most people realize. Valuations that are 20% or even 50% higher or lower than a property's eventual sale price are not uncommon, as the sites themselves acknowledge. The estimates frequently change, too—sometimes by hundreds of thousands of dollars—as sites plug new data into their algorithms.

All of the competitors make it clear their numbers are guesstimates, not gospel. "A Trulia estimate is just that—an estimate," says a disclaimer on that site's new home-value tool. Zillow goes a step further, publishing precise numbers about how imprecise its estimates can be. And every major site urges home-price hunters to consult appraisers or real-estate agents to refine their results.

But despite the disclaimers, homeowners and real-estate agents say, many Web surfers put enough faith in the estimates to sway the way they shop and sell."

To read the complete article visit  How to Figure the Fuzzy Math of Internet Home Values 

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